Combine Neuroscience and Biology for Lasting Change
90 DAYS TO FREEDOM
Break Free from alcohol in 90 days—On Your Terms
Take control of your relationship with alcohol, without labels, guilt, or forever commitments.
Does this sound familiar?
The guilt that hits every morning. The broken promises to yourself.
You’ve told yourself this time will be different.
Yet here you are—wondering why it’s so hard to stop. Why, despite the books, the apps, and the “dry” months, nothing seems to stick.
Here’s the truth: It’s not your fault.
Alcohol doesn’t just impact your decisions—it rewires your brain, drains your body’s nutrients, and locks you into patterns that willpower alone can’t break.
That’s why real, lasting change requires a completely different approach.
It Can Be Different This Time
Imagine waking up every morning feeling clear, confident, and in control. Whether you want to take a break, cut back, or regain balance, 90 Days to Freedom is designed to help you reset your habits and rebuild your freedom—your way.
JOIN NOW - YOUR 90-DAY RESET STARTS HERE
Why Traditional Programs Have a 90% Failure Rate
Most programs follow a rigid, “one-size-fits-all” approach: Follow the rules, or you’re out.
Here’s why that doesn’t work:
Forever Commitments:
Lifelong sobriety can feel overwhelming, almost like an unreachable mountain towering ahead,
Rigid Labels:
Being forced to identify as something (e.g. "alcoholic") can feel isolating and counterproductive.
Ignoring Brain Chemistry:
Alcohol rewires your brain, creating cravings that overpower even the strongest willpower.
Overlooking Nutritional Deficiency:
Alcohol depletes essential nutrients, triggering physical and emotional imbalances.
Dismissing Emotional Triggers:
Stress, anxiety, and social pressures are rarely addressed, leaving you without tools to manage them.
What Makes 90 Days to Freedom Different?
No Guilt, Labels, & Pressure
This isn’t about quitting forever or labeling yourself. It’s about clarity, choice, and freedom.
Science Meets Compassion
Grounded in neuroscience and nutritional support, this program helps you work with your brain and body.
Your Journey, Your Way
Choose your goals: moderation, balance, or freedom. Every step is designed for flexibility and empowerment.
Pay-What-You-Can Pricing
Freedom shouldn’t come with financial barriers. Contribute based on your means, without compromising the experience.
This isn’t just about taking a break. It’s about resetting your life, restoring your confidence, and discovering what freedom feels like.
Proven Results Backed by Science
In just 90 days, participants report:
45% fewer cravings within 4 weeks*
Clearer thinking and sharper focus
Improved mood and better emotional resilience
Restful, rejuvenating sleep
A stronger sense of control and confidence
*Based on clinical studies of the supplementation protocol included in the program.
JOIN NOW - YOUR 90-DAY RESET STARTS HERE
Why Alcohol Feels Impossible to Resist
Alcohol affects your body and brain at every level:
Your Brain
Alcohol rewires neural pathways, leading to cravings.
Your Body
Depletes essential nutrients, leaving you feeling drained.
Your Liver
Strains to process toxins, risking long-term damage.
A Holistic Approach
Our physician-developed protocol works with your body to:
Rewire
Your Brain
Reduce cravings naturally.
Restore
Your Body
Replenish essential nutrients.
Rebuild
Emotional Balance
Support calm and focus.
Meet Mike:
From Struggle to Freedom
Hi, I’m Mike. Like many of you, I lived in the endless cycle of "tomorrow will be different."
During the day, I looked like I had it all together—a productive routine filled with work, the gym, and even a sauna session to reset. I’d tell myself, “I’m not drinking tonight.”
But by evening, I’d find myself giving in to alcohol, convincing myself it was “just one to take the edge off.”
I tried everything—books, hypnosis, 30-day challenges, even traditional recovery programs. Nothing seemed to stick because no one addressed what I was really struggling with: understanding my brain and body and how alcohol had taken control of them.
That realization changed everything,
Through years of research, trial, and error, I discovered the missing pieces—combining neuroscience, nutritional support, and compassionate strategies to create lasting freedom. This journey led helping hundreds of thousands of people with my #1 bestselling book, No Willpower Required, Podcast Journey to the Sunnyside, and now, the 90 Days to Freedom program.
What’s Included
This 90-day self-paced course is designed to guide you every step of the way with actionable tools and compassionate support.
Here’s what you’ll receive:
90-Day Self-Paced Course
Work through the program on your schedule, with structured steps and clear guidance at every phase.
Daily Check-Ins and Motivation Videos
Stay focused with quick, engaging daily content that inspires and keeps you on track.
My 90-Day
Proven Guidebook
Start your mornings with intentional prompts and reflections to lay the foundation for lasting change.
Monthly Small Group Coaching Calls
Connect with a supportive community, get your questions answered, and explore key topics in depth.
Step-by-Step Transformation
Step 1: Rebuild Your Foundation (Weeks 1-2)
Detox your mind and body to prepare for lasting change.
Start essential nutritional support to restore balance and reduce cravings.
Set up simple daily practices that create structure and build momentum for your journey.
Step 2: Rewire Your Triggers (Weeks 3-4)
Decode cravings and uncover the triggers that lead to drinking.
Learn to redirect old habits into empowering, healthier alternatives.
Begin rewiring your brain’s pathways for freedom and control.
Step 3: Master Emotional Resilience (Weeks 5-6)
Overcome stress, anxiety, and social challenges with proven techniques.
Build unshakable confidence to handle real-life situations without alcohol.
Rediscover the joy and clarity that come naturally when alcohol isn’t in control.
Step 4: Transform Your Lifestyle (Weeks 7-12)
Solidify new habits and reinforce neural pathways for long-term success.
Create sustainable joy and confidence without relying on alcohol.
Design a life of freedom, authentic connection, and happiness—on your terms.
Quick Results, Long-Term Momentum
Start seeing real change within just two weeks. This program is designed to create early wins that motivate you for lasting transformation. Backed by neuroscience, every milestone helps rewire your brain, break old habits, and build the life you’ve been craving.
By Week 2: The First Wins
Wake up to clearer mornings without the fog of alcohol.
Experience reduced cravings as your brain begins to reset.
Feel a growing sense of control over your choices.
Why it works: In the first two weeks, your brain starts producing more dopamine naturally while supplementation and new routines reduce the urge to rely on alcohol for relief.
By Week 4: Momentum Builds
Notice a lighter mood and fewer emotional dips.
Enjoy improved energy levels that fuel your day.
Experience mental clarity that sharpens your focus and decision-making.
Why it works: By 30 days, your brain’s reward pathways are beginning to heal. New habits are replacing old ones, creating a positive feedback loop that encourages continued progress.
By Week 8: A Breakthrough Moment
Alcohol feels truly optional, no longer a necessity.
Confidence replaces dependence, empowering you in social and emotional situations.
Feel a deeper connection to your authentic self and your goals.
Why it works: At the 60-day mark, neuroplasticity is in full effect. Your brain has rewired significant pathways, making the habits you’re building feel natural and sustainable.
By Week 12: Freedom and Possibility
Wake up every morning excited about the future you’ve built.
Experience a lasting sense of freedom and joy without alcohol.
Celebrate sustainable habits that make your transformation feel effortless.
Why it works: At 90 days, your brain has established new neural connections, reinforcing habits that align with your values. You’ve built a life where alcohol is no longer in control
The Science Behind the Milestones
Neuroplasticity
Your brain’s ability to adapt and form new pathways is at its peak during these stages.
Habit Formation
Research shows it takes approx 66 days to solidify new habits, making the 90-day mark a powerful tipping point.
Dopamine Reset
By reducing alcohol, your brain’s natural reward system begins to restore, leading to improved energy, and clarity.
Every step is a win, and every milestone proves you’re stronger than you thought.
JOIN NOW - TAKE THE FIRST STEPReal reviews of Mike's method
"Really gives you easy, digestible options to limit alcohol intake... A brilliant mind and a kind soul."
Kelly Siegel, Author
"For anyone seeking to redefine their relationship with alcohol, "No Willpower Required" is a compelling guide for lasting change."
Nir Eyal, Habits Expert
"A powerful guide to master your habits, improve your health, and create the life you want."
Patrik Edblad, Author
"Provides concrete, actual advice for habit change that you can use across your life, including, yes, for alcohol. Highly recommend."
Richard, Customer
"Finally, a scientific explanation, delivered in short, concise chapters, on how to approach totally giving up, or reducing, drinking alcohol."
Kate, Customer
"Insights into the neural pathways that drive behavior and providing actionable steps to rewire those pathways for positive change."
Yoli, Customer
Accessible for Everyone: Income-Based Pricing
We believe freedom from alcohol should be available to everyone, regardless of financial circumstances. That’s why we’ve created a Pay-What-You-Can model, grounded in two core principles:
The Honor System:
We trust that those who can pay more will contribute based on their financial situation. This allows us to make the program accessible to everyone who needs it.
Mutual Trust and Honesty:
From day one, we commit to showing up for you with honesty and trust. We ask the same from you when choosing your plan.
Plans That Align with Your Income
Freedom Essentials
For those with income 50k or less.
Suggested Contribution:
$29/m
Includes:
The complete 90-day curriculum
Supplementation protocols for physical support
RECOMMENDED
Freedom Accelerator
For those with income 50k-150k.
Suggested Contribution:
$79/m
Includes everything Essentials, plus:
Monthly group coaching calls with personalized guidance
Coach access via email
Freedom Coaching
For those with income 150k+.
Suggested Contribution:
$299/m
Includes everything in the Accelerator, plus:
One-on-one weekly coaching session for tailored advice
Coach access via SMS Text
Sponsor a friend's journey free in Accelerator
What You’ll Receive at Every Level:
Complete 90-Day Curriculum
Step-by-step guidance to transform your relationship with alcohol.
Doctor-Developed Protocols
Supplementation protocols for physical support
Expert-Designed Tools
Actionable strategies and tracking to support your progress.
Access on Any Device
No need to be at the computer, access the guidance you need from anywhere.
No One Is Turned Away for Financial Reasons
Your contribution allows us to continue offering this program to as many people as possible. Every level receives the same core program, tools, and support.
Choose the plan that works for you. We’re in this together.
Your Questions Answered
I’ve tried everything else. How is this different?
Do I have to quit forever?
What support will I have?
Can I really pay what I can afford?
What if I’m not sure I’m ready to quit?
Begin Your Journey Today
The only thing holding you back is the weight of alcohol. Let it go.
Pay what you can. No pressure. No labels. Just freedom.
Your Success Package Includes:
Complete 90-day curriculum
Doctor-developed supplement protocol
Daily support and motivation
Monthly live coaching calls
Success tracking tools
Access to materials from anywhere
